Advertising Sales Seminars, Training, Workshops, Courses, Techniques, Strategies and Resources that make advertising sales faster, bigger and stress-free
Stress-Free Advertising Sales™
Training Seminars, Courses, Workshops & Keynotes
Your blueprint to...
Stress-Free Selling® -
Make Objections Disappear
When sales people skip steps, they miss sales and wonder why. Stop wondering!
Your blueprint to...
Non-Traditional Stress-Free Selling®
Discover 99 free and inexpensive tactics that increase sales and make renewals easy.
Your blueprint to...
Stress-Free Selling® -
Stop the Discounting Madness!
You can sell on rate regardless what Competitors do, your sales people say, and how bad the economy is.
Your blueprint to...
Stress-Free Writing™ -
Letters & Proposals that Sell
Write letters and proposals that sell. Good letters facilitate sales. Bad ones waste time.
Your blueprint to...
Stress-Free Ad Design™ -
The Sales Rep's Role
If ads don't work, you lose Advertisers unnecessarily. Don't ignore reps' critical role.
Your blueprint to...
Stress-Free Selling® -
Create Rate Cards that Sell
Most rate cards lack selling power. Maximize opportunities, and make yours
a paper Salesperson!
Stress-Free Advertising Sales™
Stop the Discounting Madness!
You can eliminate virtually all discounting... regardless what your competition is doing or your sales people are saying. It starts at the top. If you believe cutting rate is ok, so will your sales people. If you believe your rates are too high, so will your reps. The practices you believe and allow flow from you to your sales people to your Advertisers. Even in today's economy, Companies are changing their philosophy and approach, becoming more profitable at their current revenue level.
"This was the best seminar I've ever attended by far."
Sheridan Shecter, President
Flourish! / Indelible Media
"Selling On Rate Card was a real eye opener."
Chris Barch, Associate Publisher
Charisma / Strang Communications
- Understand why Prospects ask for discounts
- Know what's important to them
- Make sure your sales people understand both
- Assure your rates are appropriate, and
- Give your reps the tools they need to sell on rate
Effective strategies to sell on rate
Whether you're the market leader or the little guy, there are three tactics to employ to sell without discounting... nearly 100% of the time.
- Choose from three programs to move you from rate cutting to rate integrity
- Get buy-in from your reps
- Train your reps to overcome foreseeable obstacles
This session is best when coupled with Create Rate Cards that Sell and Stress-Free Ad Sales.™
Make Objections Disappear |
Non-Traditional Selling |
Stop Discounting
Stress-Free Writing |
Stress-Free Ad Design |
Rate Cards that Sell
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