Advertising Sales Seminars, Training, Workshops, Courses, Techniques, Strategies and Resources that make advertising sales faster, bigger and stress-free

Advertising Sales Seminars, Courses & Workshops
Stress-Free Ad Design^®

Advertisers leave if their ads don't work
Do your Reps know their role to make sure they stay?

"I'm a sales person. I don't need to know how to design ads." Yes you do, and here's why you want to!

If ads don't work, your magazine is blamed. You can reduce cancellations by helping create effective ads. Advertisers who cancel or don't renew because their ads didn't work is your concern. Your job is to make sure they sign up and stay in the magazine. Unhappy Advertisers don't return your calls. It's almost impossible to save these accounts. This is, very much, your concern! Ineffective ads lose Customers.

"Animated, kept the session moving.
Very knowledgeable. Great real world situations."

Gretchen Meyer, Regional Sales Manager
Babcox

Retain more Advertisers

Available as CD and Mp3 - $297 $247

If your magazine creates ads for your Customers, you will retain more Advertisers and increase sales by making sure you help the process. Top ad Sales Reps are essential in the effective ads created by their art departments. Artists are not copywriters. They can only work with what you give them. Make sure what you give them actually helps your Advertisers produce the results they need. Then you will write schedules and stop chasing one-time Advertisers.

You can help create effective ads and reduce cancellations

We're not trying to make you an artist. If you can sell, you can write good ads. Here's what you'll uncover...

• The information to bring to your Art Department that helps them design great ads for your Customers
• Easy ways to write headlines that get attention... the first step to having ads read... your Art Department are not copywriters. If you don't give them the copy, it doesn't get in the ad!
• Copy that creates desire and motivates action

You will benefit if...

• Advertisers complain of lack of results, and your Company designed the ads
• You are hardly involved in the ad creation process when your magazine designs ads for your Customers
• Many of your ads start with the Advertiser's name
• Other than a photo, logo and copy of an ad they're running somewhere else, you don't really know what else to get from Advertisers to help them create effective ads
• Your Advertisers tell you what to put in their ads, so they are in control of the design process, not you!

Save $97 Get both Audio/Video CDs for only $397 CDs »     Mp3s » Both for only $397