Advertising Sales Seminars, Training, Workshops, Courses, Techniques, Strategies and Resources that make advertising sales faster, bigger and stress-free
Stress-Free Advertising Sales™
Training Seminars, Courses, Workshops & Keynotes
Your blueprint to...
Stress-Free Selling® -
The System
Equal to two days of seminars, you discover every detail to make objections disappear
Your blueprint to...
Stress-Free Hiring® -
Hire the best. Leave the rest.
A great sales person out-sells 2, 3 or even 5 others. Make great hiring decisions.
Your blueprint to...
Stress-Free Sales Policies® -
Sales Policy Manual Handbook
Sales policies affect morale. Morale affects sales. Make the cycle turn in
your favor.
Your blueprint to...
Stress-Free Selling® -
Make Objections Disappear
CD/Mp3 - When sales people skip steps, they miss sales and wonder why. Stop
wondering!
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Stress-Free Selling® -
Turn Objections Into Sales
CD/Mp3 - Answers to the toughies: Price is too high, I have to
think about it, Budget's spent.
Your blueprint to...
Stress-Free Selling® -
Take the "Sales" Out of Selling
CD/Mp3 - Stop selling and start creating great relationships
that menifest sales easily
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Non-Traditional Stress-Free Selling®
CD/Mp3 - 99 free and inexpensive tactics that increase sales and make renewals easy.
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Stress-Free Writing® -
Letters & Proposals that Sell
A/V CD - Good letters facilitate sales.
Bad ones waste time.
Your blueprint to...
Stress-Free Ad Design® -
The Sales Rep's Role
A/V CD - If ads don't work, you lose Advertisers unnecessarily. Don't
ignore reps' critical role.
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Stress-Free Selling® -
Overcome "Business Is Slow"
Report - You can overcome sales obstacles in economic downtimes.
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Stress-Free Selling® -
Ad Sales in the 2009 Recession
Report - Discover what successful media companies are doing in today's economy.
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Stress-Free Selling® -
Overcome Coupon Objections
Report - Here's the ammunition you need to help advertisers make good coupon decisions.
Advertising Sales Seminars, Courses & Workshops
Sales Policy Manual Handbook
Sales policies affect morale. Morale affects sales. You can make the cycle turn in your favor.
When sales policies are undocumented and/or on-the-spot decisions are made, consistency is lost. A similar situation arising down the line may result in a different decision or ruling. Unfavorable decisions that are viewed as arbitrary or unfairly applied lowers morale... which lowers production.
When decisions are documented policy, sales people are significantly less affected when they don't "win," because at least everyone is playing by the same rules. They do not feel singled out for being unfairly treated.
When no one knows how the Company is going to operate, sales stagnates. A one-time
investment in establishing and documenting your policies improves drive and
sales. This investment saves you many, many times lost revenue. You can easily amortize
your benefits over five, ten, fifteen or more years.
Here's the handbook outline of the policy manual.
Sales Policy Manual Handbook
Contents Outline (80+ pages)
Call me to discuss the two ways to achieve your policy handbook goals.Corporate Mission
Territories & Responsibilities
- Performance expectations†
- Territories
- Sold
Income Policies
- Compensation†
- Split premises
- Revenue & commission splits
- National Accounts commission splits
Credit & Collection
- Policies
- Collection
- Billing
- Credit cards
Rates & Discounts
- Rate protection
- Agency commission
Advertising Guidelines
- Impermissible Advertisers
- BRCs
- House ads
Ad Errors
- Credits
- Make Goods
Editorial Policy
Paperwork
- Client & Prospect notes
- Insertion orders†
- Cancellations
- Renewals
The manual is available in two formats:
- Customized with evaluation of each point's strengths and weaknesses for your business (Call me to discuss - 954-290-9896) and
- As a template (in Word document) with all the versions available whereby you choose the options that are best for your business (Only $497)
†Word document version does not include: performance expectations, compensation program and insertion order template.
Sales Resources
S-F Selling, Manual |
S-F Hiring, System |
Sales Policy Manual
Make Objections Disappear |
Turn Objections Into Sales |
Stop Selling
Non-Traditional Selling |
Stress-Free Writing |
Stress-Free Ad Design
Business Is Slow |
2009 Recession |
Coupon Objections
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Workshops, Training
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