Advertising Sales Seminars, Training, Workshops, Courses, Techniques, Strategies and Resources that make advertising sales faster, bigger and stress-free

Advertising Sales Seminars, Courses & Workshops
Stress-Free Hiring

You can make great hiring decisions... regardless your personal sales background. Finding top candidates is challenging if you don't know what responses or strategies to look for duing the interview. Relying on instincts often results in poor hiring decisions and costs a lot of money in salary and opportunity loss. You can be fooled by good resumes.

"You taught me how to fish! I wasted years and lost momentum hiring the wrong people. You showed me how to identify truly qualified candidates."

Hillary Bressler, CEO
.ComMarketing

Hire sales stallions

Good sales people make sales happen within days or weeks. Amateurs often produce nothing for months, and companies hold on (wishing and hoping) while time turns into months of salary, opportunity loss and a bad reputation in the field.

Successful hiring includes

• Identifying and rating the most important characteristics for your Company
• Customizing the interview to match your needs
• Knowing what to look for in answers so you can separate candidates with sales skills from the ones who look good on paper
• Evaluating and comparing candidates objectively to facilitate the decision

Sales stallions outperform amateurs 3 to 1, 4 to 1...
Even 10 to 1

Know how to identify stallions. Once you understand this program, you will be able to replicate it for every department in your Company and use it for years.

• Identify and rate the key traits for your Company
• How to create interview questions to match your needs
• Eliminating subjectivity in choosing the best candidate
• Items to include in the offer
• Reference checking tactics
• Successful beginnings

Stress-Free Hiring

Program Outline (70+ pages)

Call me to discuss the two ways you can achieve your hiring goals.

• Avoid Discrimination
• Choose Independent Contract or Employee Status
• Clarify Position Description
• Determine Compensation
• Write & Place Ads
• Evaluate Resumes
• Initial Contact
• First Interview
• Second Interview
• The Offer
• Reference Checking in Today's Environment
• Documenting the Offer
• Travel & Expense Policies