Stress-Free Advertising Sales™
Training Seminars, Courses, Workshops & Keynotes
"[The day after your seminar,]
I upgraded my back cover Advertiser...
a $20,600 sale! They didn't hesitate when I presented the proposal. Thanks
so much."
Courtney Hammond
Gulfstream Media
Magazines & Websites
"The session flew by. It was fun and useful."
Mary Ann Wettstein
Brighthouse Networks
Cable TV
"You offer great ideas and refreshing responses to objections.
Thanks!"
Katheryn Sedgwick
Orlando Sentinel
Metropolitan Area Newspaper
"Jenae WORKS! With her tactics,
I upgraded his ad program and sold
on rate card... even after he asked for a discount... and he's thanking me
for the advice."
Marisa Shoemaker
Brantwood
Magazines Websites & Tradeshows
"Thanks to you, I made a $27,000 sale to a Prospect I had been totally
unable to get in touch with."
Steve Jabon
Conway Data
Magazines & Websites
"After three years and no headway with a new Prospect [two days after
your seminar], I finally got in!"
Matt Moore
Great Lakes Publishing
Magazines & Websites
Advertising Sales Seminars
FAQ
Meet Jenae | Clients Rave | Clients
Why choose Jenae?
My advertising sales approach is different. It's field tested, and it works! If you keep doing what everyone else is doing, you'll get the same results everyone else is getting. That's not good enough. I figured out why salespeople run into the obstacles they do... and give you easy to implement solutions with an explanation that's so natural, you too will say, "I can't believe I haven't thought of that before."
Sales should happen naturally. People should want to advertise with you. You shouldn't have to discount to create the desire. In fact, they should want to advertise with you before you even talk about price! When you create the environment where people want what you have, you sell a LOT more.
I make sales training easy... to understand and to implement.
What do you do that makes this possible?
Before I speak to your Salespeople or work with your Company, I ask a ton of questions to understand your corporate and rep challenges, strengths and opportunities. Then I use examples pertinent to your venue, market and Company to overcome your obstacles. Another frequent comment made after my sessions is: "This was perfectly applicable to my Company." You never have to figure out how to use what I share. I lay it out for you. That's just one of the reasons implementation is easy and Reps are so excited to go back into sales.
Are your programs for new or experienced ad sales people?
Athletes earning millions of dollars a year work with coaches every day to hone their skills. Top tennis players drill their forehands and backhands. These are primary, basic, beginner skills, yet they work on them every day to improve them. AMATEUR golfers, those who do it for fun hit buckets of balls to "get into the swing of things " and improve their game. Even though they're not making a dime, they know that by doing what they need to do and putting their attention on it over and over again, that's how they'll get better.
Here's the big point: It's the nuances that make the big differences. I will share ideas for experienced Salespeople that, when implemented, will add up to more sales. Novice and less experienced Salespeople need to learn the fundamentals. They need to understand the big picture in sales and what to do first, second, third, etc. Without a solid foundation, they flounder, and most don't become really successful. While they are learning the fundamentals, your experienced Reps are honing their skills kicking them and you up to a higher level.
Successful Salespeople are not necessarily skilled Salespeople! One Company I worked with had a fairly highly paid sales team. They were successful because of their community involvement. I outsold the three neighboring territories because I was also highly involved in the community and my sales skills smoked theirs.
Here's the key: I find out what your company or association needs and tailor each session to match those needs. From beginner to experienced, I guarantee everyone will leave with multiple ideas to increase sales.
What do people say about working with you?
Here is what 600 CEOs, Publishers, Ad Directors, sales people and others from more than twelve countries say most frequently:
Whether I work with you on a consulting project or with your sales team, my goal is to satisfy your goals. I am so concerned with you satisfaction, most people say I give a lot more than expected.

